Do open houses work for selling homes in Sarasota?

Open houses can generate excitement and foot traffic, but in Sarasota’s market, serious buyers usually come through private showings. At The Graf Group, we use open houses strategically as part of a larger marketing plan designed to maximize visibility and attract qualified buyers. By pairing them with high-quality video, targeted digital advertising, and broad social media exposure, we create buzz that reaches far beyond a single weekend event. This approach ensures your home is seen not only by curious neighbors, but by motivated buyers actively searching for a property like yours. With hundreds of successful sales, we’ve learned that it’s not just about creating activity, it’s about creating the right activity that leads to offers. At The Graf Group, our focus is always on results, making sure every open house and showing works toward protecting your equity and achieving the strongest outcome possible.