What are the best online platforms to sell a home?

At The Graf Group, we focus on how today’s relocation buyers actually search for homes in Sarasota. Serious buyers begin with MLS driven exposure, then validate decisions across trusted platforms like homes com, Realtor com, and Zillow. From there, they’re influenced by targeted Google and social media as they research neighborhoods, schools, lifestyle, and long-term value. The advantage is not relying on a single platform, but coordinating all of them so a home appears consistently wherever out-of-state and relocating buyers are already looking. When the messaging, visuals, and pricing story align across every channel, buyers gain confidence faster and decisions happen sooner. For homeowners relocating to Sarasota, this creates clarity, momentum, and stronger offers by meeting buyers exactly where their search begins and where their trust is built.